India is growing rapidly in the digital space. India has never seen a change so rapid as it is seeing now. Nowadays, we see a large part of the country accesting digital payments and is okay with the idea of group video calls. Everything from classes to conference meetings is moving online now. People are searching for other ways to interact with people other than everyday social interaction.
India will reach 800 million users in 2023!
For data centre operators, India is proving to be a lucrative market. India is currently the second largest online market with 560 million internet users currently. Despite the country’s large number of internet users, just half of them will be served by 2020. The number of people who have access to the internet has continually increased.
1. Access to mobile devices
Nowadays, everything is just a click away on our mobile devices. Whether you’re looking for a car repair service in Noida, or funeral services in Chennai. Back in 2018, India’s mobile usage comprised of 29% of its total population. The same is predicted to rise to 35% in 2021, keeping in mind the enormous boom in mobile internet usage.
- Due to the Covid-19 epidemic, each user in India utilises 11GB of bandwidth per month during the lockdown. Approximately 10% of primary data users, on the other hand, have upgraded their existing Internet packs to unlimited or greater data for online movie streaming, gaming, and other purposes.
- Despite the fact that rural Internet users outnumber urban Internet users, there is still plenty of space for rural development. 70% of individuals in rural areas do not have access to the internet. If we improve internet access in rural regions, the number of people who utilise the internet will rise.
- According to multiple researches, Jio telecom has helped with the rise of mobile Internet users. With lower costs, Jio has made data accessible even to the lowest sections of the population.
2. India’s journey to digitalization
Technology is poised to bring rapid and revolutionary change to practically every sector of the Indian economy as digital capabilities advance and connection becomes pervasive. It will have a number of good consequences for foreign investment growth, the domestic digital framework, the MSME sector’s progress, and the country’s overall economic growth.
- The public sector has functioned as a significant catalyst for India’s rapid digitalization. The government’s efforts to develop a nationwide biometric digital identity programme have been important. Aadhaar has enrolled 1.2 billion people since its launch in 2009, making it the world’s largest digital ID programme and speeding up other digital services.
- Millions of consumers have benefited from private sector innovation, which has made web access more accessible.
Reliance Jio’s plan of bundling virtual free cellphones with mobile-services subscriptions, for example, has sparked innovation.
3. The market for mobile payments
In India, digital prices have started to rise dramatically. Bharat QR, Bharat Bill Payment System, PhonePe, Paytm, and Google Pay are just a few of the online payment companies that have sprung up.
- Due to the pandemic, India’s increasing digital payments business, which is characterised by competitive aspects such as demonetisation and UPI introduction, is estimated to contribute for around 2.2 percent of the global digital payments market.
- On the route to the uprising, the transaction’s value might reach $12.5 trillion by 2022. According to the analysis, India’s Unified Payment Interface (UPI) will reach $59 billion in 2030.
- The pandemic has also expanded to new trends in the Indian digital payments industry, including the rise of anonymous payments, and merchants are attempting to blend their online and offline operations to provide a multi-channel experience for their customers.
4. The impact of the Covid-19 digital surge
For lockdowns, Internet usage has risen from 50% to 100%. Everything is becoming digitised, which has resulted in the transformation of businesses, educational institutions, and everything else into work-from-home opportunities.
- As the virus progressed, nearly all locations instituted lockdowns, and all vital human intercommunication and institutional operations such as schools, offices, colleges, airports, public transportation, and shopping malls migrated to the digital platform.
- People are using video conferencing to accomplish office job. On the Google Play store, a slew of new apps have appeared. People use a variety of programmes for work, such as Google Meet and zoom prayer meeting.
- The shift occurred unexpectedly and without warning. We were unable to prepare or implement due to a lack of time. We’ve had to modify and come up with new ways of doing things that have never been done before.
- Another area where there has been a significant shift to the online method of transaction is education. Due to the lockdown, all schools, colleges, and universities are closed from the start, therefore education is delivered via video conferencing systems like Zoom and Google Meet. For the forthcoming academic year, some institutions are moving to a fully online approach.
5. Online viewership and data consumption are on the rise.
Who wants to stay at home all day and do nothing? We are quickly bored. We require entertainment on a regular basis.
- Over the last few years, the number of individuals viewing television has decreased. People now have cellphones in their hands, thus the number has decreased significantly. People no longer watch content on television; instead, they turn to the internet.
- 50 percent of users are spending more time on YouTube, Facebook, and Instagram, with the 18 to 35 age group accounting for 70% of viewership. According to a research released last year, India is expected to have one billion digital users by 2030.
- Due to the convenience of working from home, people are spending more time online. Broadband usage has risen, as has the number of people searching for information on the internet. Having a smartphone has made it much easier to view movies. The future of entertainment will be found on your smartphones, not in your living room.
The digital rebellion grants access to the ordinary man, dismantles administrative barriers, and paves the route for success. Because of the internet and mobile technologies, our lives have altered dramatically, as has the way we present ourselves as a civilisation. India is making significant progress toward becoming a digitally developed country.