You’ve probably heard a lot about marketing if you have a pet sitting or dog walking business, and how important it is to have a web presence. This post is for pet business hustlers.
As a business that does not have a physical location, marketing is so much more than traditional methods. I often hear pet sitters say they have all the referrals and word of mouth they need. But guess what? The biggest client might move unexpectedly? How would you handle a situation in which you decide to move and you do not have a website or marketing system in place? Wouldn’t it be a shame if a new pet sitting company swept up the majority of your clients?
Your marketing efforts should be spread across many baskets so you can cover all of your bases. There’s nothing better than having referrals come your way, but this isn’t guaranteed ever.
Pet sitters and dog walkers must be willing to take risks and try new things. Social media strategies and professional web design may seem intimidating, but they do not have to be!
If you want to expand your marketing efforts, here are some simple strategies you can use, and I bet they’re simpler than you think!
To help you improve your dog walking or pet sitting business’s digital marketing strategy, I outlined 10 simple steps you can take today.
#1. Make Sure Your Business Has a Website.
A website gives your business a digital home where your customers can feel welcome. A professionally designed one that’s user-friendly for both new and returning customers can easily be created or you can work with a designer to create one for you. Your business can grow much easier if you include booking features.
Already have an online presence, but don’t know how to go about it correctly?
#2. Obtain a License & Insurance!
Taking PSI Exams will give you access to additional credentials, in case you don’t know. You can acquire licenses that provide insurance easier to obtain, as well as allow you to establish yourself as an expert in your field.
Those who want to be successful in the pet industry need more than just love for dogs. It’s essential that you demonstrate your dedication, education, and certification.
#3. Purchase a Cooking Software Program.
You can automate certain aspects of your business with the help of software and tools that are readily available. I particularly recommend Time To Pet as a software program for pet sitting businesses.
You can get a 14-day free trial as well as 50% off your first three months when you click the link above! Take a look. Affiliate links are used. However, it’s only because my clients have seen it save time firsthand!
#4. Use Facebook Strategically for Your Business Page.
Are you using your Facebook business page? I’m sure you have one set up, but what are you doing with it? Do more than post cute dog pictures and cat videos! It’s nice that your audience likes cute animals. You should still use your business page to promote your business, however.
Potential customers can contact you easily if you include your phone number and email address. A call-to-action button can also be placed beneath the cover photo for your audience to click. The possibilities on Facebook are endless! Make sure you’re using the technology to its full potential by doing some research or hiring some help!
#5. Make Sure You’re on Social Media.
Sometimes it can be frustrating to use social media. You’ll have to be consistent if you’re gonna use it. Those don’t mean you have to post more than once every day. The customer expects you to show up on time, so you must strategize and schedule accordingly.
In addition, what are you doing to make your business stand out from the competition? Publish content that is unique and different. YouTube is more engaging than written content, and you can use special features on Facebook and Instagram, such as polls, to create video content.
There’s nothing better than hearing directly from your audience. What do they want?
Don’t make it all serious, make it fun too! You can also ask your followers if he pooed a lot or who caught the ball first. Since they’re animal lovers, they’d want to know!
#6. Make Flyers & Business Cards
Handing out a dog walker flyer or a business card is a great way to get people to remember you. Don’t be shy about sharing these with others. The same is true for other promotions, such as frisbees or poo-bag holders. If you invest in promotional products, be sure that they will be items your potential customers will TAKE ADVANTAGE OF and use in front of others, which will spread the word automatically!
#7. Ensure You are Listed Online.
You can probably find your business information on the internet in a number of places. Examples include Google, Yahoo, Yelp, and Bing. However, did you know that your businesses can be claimed? You can follow the instructions on every site to claim your business. Name your business, add your contact details, and set your hours of operation. Using Google My Business is the best way to do it.